Krista Patterson

Krista PattersonKrista Patterson
Adjunct Professor, Public Relations
krista.passarelli@sjsu.edu

Bio

Senior Director, Brand and Marketing Communications • Integrated Marketing Strategy and Execution • Brand Architecture and Messaging • Strong and Empathetic Leadership

As the leader of very high-performing teams, my role is to remove roadblocks to the team's greatness. Being there with them in the trenches, hands-on when needed, whether it's developing messaging architecture, moving creative or writing a paper.

I'm particularly honored by Eugene Lee's comment (see Recommendations below), that I have "a rare degree of competence in translating high level strategy into execution."

To keep my thinking fresh, I learn and teach: I recently completed a Master of Arts in Communications Management through USC, which has given me new models and perspectives on the work I do.