Massey, Kimb
Professor of Radio-Television-Film
Faculty Advisor to KSJS 90.5 FM (SJSU's Radio Station)
Entered Faculty Early Retirement Program (FERP)
Preferred: kimb.massey@sjsu.edu
Telephone
Preferred: 408-924-4571
Office Hours
Please email me for an appointment. Thanks.
Education
- Doctor of Philosophy, Communication (emphasis Mass Communication), University Of Utah
- Master of Arts, Broadcast Communication Arts (emphasis Media Law), San Francisco State University
- Bachelor of Science, Radio-Television-Film, University Of Texas at Austin
Bio
Kimb Massey, Ph.D. is a Professor of Radio-Television-Film (RTVF) at San Jose State University. Dr. Massey teaches courses on mass communication, media literacy and culture, and is the faculty advisor to SJSU's award-winning college radio station: KSJS-90.5 FM.
Throughout her 35+ years long career at SJSU, Dr. Massey has served SJSU in a wide variety of roles: She is Professor of Radio-TV-Film, she chaired the Department of Film and Theatre (interim, twice), and she served as Associate Vice Chair of the Senate for the 2021-22 academic year. Dr. Massey has also served on dozens of committees at the department, college (Humanities & Arts), and University levels (e.g., Research, Retention/Tenure/Promotion, Curriculum, Sabbatical, Leadership, Production, Scholarship, Assessment, Program Planning, etc.) She has received numerous grants and awards both in- and outside the University.
Dr. Massey has extensive international teaching and consulting experience. In Germany, she has been a guest lecturer and visiting scholar at the IJK Institut für Journalistik und Kommunikationsforschung—Hochschule für Musik, Theater und Medien in Hannover, Germany and still maintains student and faculty exchanges there. Dr. Massey was awarded a Distinguished American Lectureship Grant by the German Marshall Fund of the United States where she lectured on topics related to “New Media and Multimedia in the United States.” In England: Dr. Massey was an SJSU Study Abroad Faculty Fellow, where she led multiple student-study-abroad programs in the city of Bath. She taught multimedia at Bath City College while consulting with Real World Multimedia (Peter Gabriel’s brainchild) where she directed audience testing and instrumentation for their CD-ROM release entitled Ceremony of Innocence based upon Nick Bantock’s Griffin and Sabine trilogy.
Dr. Massey has written and published numerous communication conference papers, communication articles, book chapters, edited books, and textbooks. She edited and authored Readings in Mass Communication: Media Literacy and Culture (Mayfield Publishing, multiple editions). She co-authored Introduction to Radio: Production and Programming(William C. Brown Publisher);Television Criticism: An Introduction to Reading, Writing and Analysis(Kendall-Hunt Publisher); and, Introduction to Telecommunications: Converging Technologies (Mayfield Publishing, multiple editions). In addition, Dr. Massey’s publication record includes a wide variety of pedagogical materials to accompany media books (for McGraw Hill and Thomson-Wadsworth Publishers) such as: Web sites, study guides (printed and electronic), media literacy guides, and digital-audio podcasts (lectures.)
Outside of the academy, Dr. Massey consults on Internet/Web/Online/Digital Strategy and Design based upon her professional broadcasting experience—both public and commercial—in sales, programming and audience research. She has worked in broadcasting, advertising, multimedia production, digital production/marketing, online distribution, testing, and research.
Prior to her academic career, Dr. Massey was involved in politics working as a legislative assitant for multiple Honorable Representatives of the Texas House of Representatives.
Dr. Massey has spent her entire professional career teaching media literacy in order to educate the public (and future media content producers) about media effects, media representation, media stereotyping, and media neglect. She is a tireless advocate for media reporting and representation of truth, fairness and diversity/equity/inclusion. Dr. Massey seeks to empower media producers and audiences to understand their role in their relationship with media. The goal? Creating prosocial content that can support positive change. She never stops asking the questions: What are media doing to us as individuals? To our identities? To our groups and cultures? What could media be doingfor us, but aren't? Some of her favorite classes to teach are special topics seminars (some topic examples: Media Coverage of the Planet Crisis, Star Trek and Its Influence on Culture, Music: The Soundtrack of Our Lives, Social Media and Culture, Media and Time Perception.)
Dr. Massey's research interests include:
- Mass communication, media literacy and popular culture
- Global/International media and mass communication
- Digital, online, Internet and social media communication strategies and content
- Broadcast industry performance and practices
- Media Law and Policy
- Radio and all things associated
- Assessment of audience interaction with mass media utilizing qualitative
and quantitative (statistics) research methodologies