Speakers

	Cole Armstrong SJSU Assistant Professor of Sport Management Cole Armstrong is a member of the faculty in SJSU’s Department of Kinesiology. Cole’s research interests include the influence of social media on sport marketing and sport consumer behavior, how sport organizations participate in and utilize impression management, and how sport participation and fandom influences individual and group identities. Armstrong’s work has been published in the Journal of Sport Management and Communication and Sport.
	Marcos Breton News Columnist, The Sacramento Bee What's a columnist supposed to do? I'm supposed to make you think, make you laugh, make you mad or make you see an issue in a different way. I also write a weekly baseball column during the baseball season. I am a native of Northern California and the son of Mexican immigrants. I've been at The Bee for more than 20 years, and I love Sacramento.
	Chris Cardinal Senior Business Leader, Butler, Shine, Stern and Partners Chris Cardinal has 20 years of experience leading the development of integrated communications programs for start-ups and established brands, both domestic and global. His passion is combining consumer insights, creative thinking and technology to tackle complex business challenges and build strong brands. He joined BSSP in 2003 to run the Leap Wireless account (now part of AT&T) and to bring together the agency's advertising, design, strategy and newly acquired digital marketing disciplines.
	John Delacruz SJSU Assistant Professor of Journalism and Mass Communications John Delacruz is responsible for the creative track and developing links between industry and education, as well as developing projects for students both nationally and internationally. Primarily concerned with experiential learning spaces and their impact on the creative disciplines (mainly advertising and graphic design), Delacruz champions the use of technology as a way to enhance and add value to the student experience. He explores how NextGen technologies can open a window to the world outside of California for his students.
	Dennis Goedegebuure Vice President for Growth and SEO, Fanatics, Inc. Dennis Goedegebuure oversees the creation of social content, content amplification and all SEO efforts for the Fanatics network of partner sites. Prior to Fanatics, Goedegebuure spent 10+ years in various SEO positions at Airbnb, where he won multiple international awards for marketing campaigns, including a Webby Award and a U.S. Search Award, and eBay. He started his career with eBay in the Netherlands, working on the local eBay site and Marktplaats.nl, the local classified site from eBay and the country’s ecommerce leader.
	Diane Guerrazzi SJSU Associate Professor of Journalism and Mass Communications Dianne Guerrazzi has 30 years of experience of reporting, anchoring and producing TV news, as well as a regional Emmy for her work at KTVU-TV. Her focus is journalism higher education with an emphasis on multimedia and international reporting. She is currently collaborating on a ten-nation survey of how people around the world define news. Guerrazzi served as principal investigator and director of two $1 million journalism partnerships between SJSU and Afghan universities.
	Lee Hammer Program Director, KTCT A native of San Jose, Lee Hammer, ’80 Radio-TV Broadcasting, dedicated his career to bringing sports news to the world of radio. He spent his early professional years with various Bay Area stations, including KSJS, KXRX, KSFO, KCBS and KNBR. Currently the program director at KTCT, Hammer has used his sports radio expertise to produce and engineer for Stanford football, Stanford basketball, Oakland Raiders, San Francisco 49ers and San Francisco Giants.
	Naveen Jain Chief Marketing Officer and Co-Founder, Immunity Project Naveen Jain is the chief marketing officer and co-founder of the Immunity Project, a Y Combinator-backed, nonprofit initiative dedicated to developing an HIV vaccine and distributing it worldwide for free. To finance in vitro experiments with human blood, Jain spearheaded a crowdfunding campaign that raised $462,000 in less than three weeks—one of the largest crowdfunding campaigns for a biotech project in history. Prior to Immunity Project, Jain founded Sparkart, an award-winning technology, creative and investment firm.
	Lenny Karpel Associate Strategy Director, Butler, Shine, Stern and Partners Lenny Karpel loves to apply his knowledge of culture, consumer psychology and marketing best practices to develop work that works. He has a history of working on passion brands such as EA Sports, Xbox, MINI, DraftKings and others that have given him the opportunity to engage with a range of communities. He applies his 10+ years of experience to help brands understand how to shape their story and turn their consumers into advocates.
	Chris Kelly Co-Owner, Sacramento Kings An entrepreneur, attorney and activist, Chris Kelly served as Facebook’s chief privacy officer, first general counsel and head of global public policy. As an early leader at Facebook, he helped shape it into one of the most successful businesses in history. Since his departure from Facebook and 2010 run for attorney general of California, he has become a prominent investor in award-winning independent films, restaurants and technology start-ups.
	Brad Mangin Freelance Sports Photographer Based in the San Francisco Bay Area, Brad Mangin, ’88 Photojournalism, regularly shoots assignments for Sports Illustrated and Major League Baseball Photos. His work experience has ranged from being a staff photographer at the Contra Costa Times to working for legendary sports photographer Neil Leifer at The National Sports Daily. Mangin has nine Sports Illustrated covers to his credit and has photographed the last sixteen World Series for Major League Baseball.
	Ken Pries Vice President of Broadcast, Oakland A’s Celebrating his 26th season with the Athletics organization, Ken Pries oversees all of the A’s television and radio matters, in addition to the club’s community relations, public relations and A’s productions departments. Prior to joining the A’s organization in 1991, Pries worked with KSFO radio. At KNBR radio, he worked on the station’s broadcasts of San Francisco Giants baseball games, along with University of San Francisco and Golden State Warrior basketball games.
	Mark Purdy Sports Columnist, San Jose Mercury News Mark Purdy has been a sports columnist at the San Jose Mercury News since 1984. The Wall Street Journal honored him for writing one of America’s top 10 sports columns. He has been a contributing columnist to the Sporting News and has made broadcast appearances on ABC’s Nightline and ESPN “Outside the Lines.” He has covered more than 25 Super Bowls and many other high-profile sports events.