BSBA Program Learning Goals

In Spring 2021, a task force of faculty members was created to review and potentially revise the BSBA learning goals to ensure they were up to date and consistent with AACSB recommendations. After receiving feedback from department/school curriculum committees, the Undergraduate Curriculum Committee (UGCC), the Accreditation Leadership Council, and faculty at-large, the task force proposed revisions to four of the six Program Learning Goals.  In Fall 2021, the LCoB faculty voted to approve all the revisions.  The previous revision to the BSBA Program Learning Objectives occurred in Spring 2012 when they were streamlined from seven to six in response to the 2011 AACSB Peer Review Team’s recommendation. 

Goal One: Business Knowledge

Recognize basic business principles and demonstrate discipline-specific competencies as applied to local and global environments.

Goal Two: Communication

Communicate ideas clearly, logically, and persuasively in oral and written format, using technology appropriately.

Goal Three: Ethical Awareness

Recognize, analyze, and articulate solutions to ethical issues that arise in business.

Goal Four: Teams and Diversity 

Demonstrate the skills of effective teamwork and recognize the complexities and opportunities of working in diverse teams.

Goal Five: Critical Thinking

Critically evaluate business problems and apply appropriate evidence-based methods and technology to make informed decisions. 

Goal Six: Innovation

Apply strategies and procedures to enable innovation.