Gehrt, Kenneth C

Publications & Presentations

• Kenneth C. Gehrt. "Export implications for the Japanese fruit market: Fruit-specific lifestyle segments." Article. (January 2001).
• Kenneth C. Gehrt. "Career preference for retail formats among college students: A socialization perspective." Article. (January 1999).
• Kenneth C. Gehrt. "Credit card use and abuse by today's and tomorrow's elderly." Article. (January 1999).
• Kenneth C. Gehrt. "Situational segmentation opportunities in the snack food market." Article. (January 1999).
• Kenneth C. Gehrt. "Socialization-based approach to predicting retail career preference and choice." Article. (January 1999).
• Kenneth C. Gehrt. "The magnitude and nature of situational influence on Japanese snacking: The role of fruit." Article. (January 1999).
• Kenneth C. Gehrt. "A psychographic examination of environmental orientations." Article. (January 1998).
• Kenneth C. Gehrt. "A shopping orientation segmentation of French consumers: Implications for catalog marketing." Article. (January 1998).
• Kenneth C. Gehrt. "Shopping orientation-based segmentation of U.S. grocery shoppers." Article. (January 1998).
• Kenneth C. Gehrt. "The role of fruit in the Japanese gift market: Situationally defined markets." Article. (January 1998).
• Kenneth C. Gehrt. "Hispanic and Native American adolescents: An exploratory study of their approach to shopping." Article. (January 1996).
• Kenneth C. Gehrt. "The convenience of catalog shopping: Is there more to it than time?" Article. (January 1996).
• Kenneth C. Gehrt. "The dimensionality of the convenience phenomenon: A qualitative reexamination." Article. (January 1993).
• Kenneth C. Gehrt. "A factor-analytic examination of catalog shopping orientations in France." Article. (January 1992).