Merz_Michael Dr. Michael Merz, Department Chair

The two concentrations in our department are the Marketing concentration and the Business Analytics concentration. The job prospects for both our concentrations are fantastic! You will be able to take classes from our amazing faculty who have made a name for themselves in Silicon Valley and beyond. Our student clubs will provide you with the opportunity to network with high caliber Silicon Valley professionals and like-minded students.

We are here to help you succeed and we are extremely excited to have you join us.


Head to the Lucas College of Business Explore our Major page for more general information on student organizations, our advisement center and more!

Concentration information sheets

Business Analytics [pdf]

Marketing [pdf]

Advice from Students


Breanna says the students should definitely get to know your counselor at SJSU, they can really help you navigate college.


Diandra shares tips and tricks for success at SJSU's Lucas College of Business.


Cassie combined her interest and marketing degree from SJSU to establish her own company.