SJSU Online and Professional Education Brand Guidelines
SJSU Online and Professional Education is San José State University's home for bachelor's, master's, certificates and professional education programs offered through online and hybrid modalities. Our audience is comprised of adult learners and working professionals who are seeking to level up their careers and need flexible program options to fit in with their lives.
SJSU Online and Professional Education is a Sub-Brand of SJSU
Students who enroll through SJSU Online and Professional Education are considered SJSU students and part of the holistic Spartan community. Even though they may be completing their programs in a hybrid or 100% online modality, they still complete courses taught by SJSU faculty, have access to SJSU campus resources, and can participate in commencement in person.
For more information on typography, colors, fonts, and photography styles, please download the guidelines PDF below.
Download our Brand Guidelines [pdf]
Brand Personality
- Exciting
- Innovative
- Modern
- Motivating
- Vibrant
Our Audience
Our audience consists of motivated adults who seek to enhance their lives. They're determined to finish their bachelor's degree, advance their careers with a professional degree or upskill with a certificate or credential while working, caring for children or living beyond the Bay Area.
What We Sound Like
Just like the visual brand, our editorial style is a branch of the overarching SJSU brand, with a voice that is clear, concise, warm, and welcoming, while also aiming to be inspiring and motivating to our prospective students, and letting them know they are capable of gaining a real-world edge with SJSU Online and Professional Education.
Key Messages
Gain a real-world edge with SJSU Online and Professional Education.
Complete your bachelor’s degree 100% online.
You can — and you will:
- Unlock your potential
- Achieve your dreams
- Level up
- Advance your career
Brand Resources
We provide a variety of resources for our campus partners to receive the marketing and brand support they need. You may request support from University Marketing and Communications for the following:
