Using Emma: Training and Guides

University Marketing and Communications (UMC) provides templated email campaigns aligned with SJSU Brand Standards for Emma for use by all campus communicators. The Emma platform features intuitive editing tools, audience building and more to provide you seamless customizability as you craft your college, division or department's email campaigns.

On this page:

1. Migrating out of Adobe Marketo
2. Templates
3. Future training
4. Audience segments
   1. A note on imported audience lists
   2. Reminder on audience membership
5. Video recordings: training sessions and demos

Migrating Out of Marketo

• How to download emails from Marketo
• How to export user lists

Templates

All users of Emma at SJSU must review and comply with all brand and content standards established by UMC and IT for all emails built in and sent through Emma. All emails are subject to review by UMC for compliance with accessibility and design standards.

Emma content standards

• How to use the WYSIWYG editor
• Building your email campaign
• What is provided to you and how to make changes to your assigned template(s) or how to work with UMC to get what you need

Coming Soon

• Automated campaigns
• Landing pages
• Forms
• Insights and metrics
  • Training resources from Emma
• Response
• Subscription centers
• Links and archiving
  • Content produced and published in Emma is subject to the California State University Records Retention and Disposition policy.

Audience Segments

SJSU IT will automate the import of faculty, staff, and current student data into Emma from PeopleSoft on a daily basis. If you have current lists for custom audiences outside of these groups, we ask that you please download that data from Marketo to archive it and then you will need to re-upload that audience to Emma.

SJSU's Emma account has a limit of how many contacts our instance can support. Examples of custom lists outside of the automated import that can be uploaded include: foundation or board members, community partners, local or community government officials, etc. We ask that you do not upload  excessively large lists, or list of prospective students, alumni or donors.  If you have questions about a list import, please check with UMC or IT before uploading. 

As a reminder, Emma is meant to send emails to current students, faculty and staff at San José State University. 

Video Recordings

• Product demonstrations
• Guides
• Best practices