Five-Year Strategic Plan

Strategic Plan

The JMC School must, between 2021 and 2026:

The Next Five Academic Years

2021 through 2026

In order to remain viable and a leader in the technology driven, fast-paced, and ever-changing global communications landscape, the School of Journalism and Mass Communications must constantly re-invent itself as a pioneer in teaching, research and scholarship in mass communications. JMC School students must develop their critical thinking, problem-solving, teamwork and media management skills while learning how to master new technologies to meet media industry expectations. The 2013 gift of $8.7 million to the JMC School from Jack and Emma Anderson provides, in perpetuity, the resources for periodic upgrades of classroom technologies and faculty training on new equipment. This gift, however, does not permit funds to be used for hiring or faculty salary increases. JMC School continues to rely on the university administration to recognize and support the strategic hiring and development of faculty to broaden the scope, growth and academic mission of the program to meet changing times. Future hiring of faculty and staff should align with our above strategic plan, as specified from 2021 to 2026.